AncillaryGPS was built to solve a problem the industry has lived with for years: too much manual work, too much inconsistency, and too much missed revenue in the ancillary space. We’re here to change that.
What We Stand For
Every team, every user, every quoting event follows the same proven process. Accuracy improves. Client experience improves. Your firm's results improve.
Consistency
Consulting on ancillary benefit plans requires detailed calculations, variable contract language that impacts claim outcomes, and significant financial implications for your practice. AncillaryGPS turns that complexity into clean, organized, and actionable data.
Insight
This platform was designed to help brokers grow revenue—recurring & contingent—across their entire book of business.
Growth
Our Mission
To bring clarity to ancillary benefit procurement, empower insurance professionals with actionable insights, and deliver intelligence that drives better client outcomes and strategic revenue growth.
Our Vision
To transform ancillary benefit procurement into a streamlined, data‑driven process that creates confidence for clients and unlocks stronger financial outcomes for brokers.
Our Story
For decades, ancillary benefits have quietly taken a back seat to medical plans—and understandably so. Medical coverage is typically an employer’s largest expense after payroll, involves high utilization, and employees know the details inside and out.
As medical plan features, budgets, funding strategies, technology, and compliance grow more complex, they demand more time and attention than ever. By extension, brokers continue to keep pace with the expanding needs of clients while constantly anticipating the impact of future regulatory and product changes.
The unintended result? Less and less room remains for meaningful conversations about ancillary benefits. We can see that with smaller budgets, lower utilization, and employees often remembering only the high-level takeaways from open enrollment, ancillary plans naturally become an area of deprioritization.
Non-medical plans can be as simple as indemnity arrangements reimbursing members for unexpected out of pocket costs, or as complicated as plans replacing millions of dollars of lost wages over a period of decades. Additionally, we consistently see the same pattern repeating everywhere: processing errors, broker transitions, and carrier-defined “standard” commission structures creating recurring revenue leakage and making commissions impossible to forecast.
AncillaryGPS was created to change this.
But there is tremendous opportunity hiding in plain sight for all stakeholders.
We believe plan sponsors, covered employees, and brokers deserve an improved ancillary benefit experience. After years inside both the carrier and brokerage worlds, this realization was unavoidable.
Brokers need a structured, intelligent, repeatable system for ancillary—just like they have for medical.
AncillaryGPS was created to distill decades of experience into a user-friendly platform your firm can rely on for creating plan design requests, evaluating quotes, providing thoughtful guidance, and easy to understand client education. A purpose-built platform that reflects real workflows, real calculations, and real revenue structures for the advisory world.
Consistency. Insight. Growth.
Frequently Asked Questions
General Questions
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AncillaryGPS is a purpose-built platform that simplifies the procurement of ancillary benefits for brokers. It standardizes workflows, automates calculations, and provides actionable insights to help brokers quote accurately, uncover revenue opportunities, and deliver best-in-class client experiences.
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AncillaryGPS is designed for employee benefits brokers and advisory firms of all sizes—from small teams to large, multi-office brokerages.
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We hear it all the time from brokers and clients: the familiar “Medical is the elephant in the room” or the ever‑popular “LTD stands for Last Thing Discussed.” These soundbites highlight a long‑standing issue: ancillary benefits are unintentionally undervalued across all stakeholders.
With dozens of insurers, acquisition-oriented pricing, and the perceived ease of placement, non‑medical plans have become commoditized. Furthermore, within firms of all sizes, processes will often differ between team members, and manual workflows make it difficult to deliver consistent, strategic guidance.
The result? Missed opportunities to right‑size plans, enhance coverage, and proactively advise clients. And because consulting ancillary solutions often represents 25% or more of an agency’s revenue, this inconsistency puts income growth and retention at risk.
AncillaryGPS changes that by providing brokers the tools to identify, position, and capture opportunities their competition is overlooking.
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Our goal is to give brokers insight, automation, and confidence—so they can predictably scale their practice, strengthen client relationships, and grow revenue through the complex ancillary benefit landscape.
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No. AncillaryGPS is designed for brokers and their teams. Plan sponsors benefit indirectly through improved plan design alternatives and consultative insights provided by their broker.
Pricing & Billing
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The AncillaryGPS model ensures agencies “pay as you go” with defined fees in a consumption-based model. A clean easy to understand approach that is designed to scale with usage.
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No. We know the frustration and artificial pressure per seat billing can create. Our philosophy is simple: brokers should not pay for services they are not actively utilizing.
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No. Fees are billed monthly and the payment terms are defined by each project with no hidden long-term obligations.
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No. AncillaryGPS fees do not appear on client Schedule A forms. All fees are paid by the brokerage firm directly to AncillaryGPS. Unlike overrides and fees, our costs will not impact the premium your clients pay overtime. There will be no surprises or difficult conversations when 5500s are filed.
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Firms using AncillaryGPS can expect an immediate return on investment in the form of existing revenue growth, new revenue streams, hours saved per quoting event, and improved client retention.
Platform Features
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No. AncillaryGPS is designed with guided workflows and intuitive navigation, so brokers can use it without technical expertise.
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All major group and voluntary ancillary lines, including Term Life/AD&D, Short-Term Disability, Long-Term Disability, Dental, Vision, Accident, Hospital Indemnity, Critical Illness, along with fields to track custom plan types.
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AncillaryGPS offers guided RFP creation, automated premium and revenue calculations, templated external communication, and plan comparison tools—all in one structured workflow.
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By eliminating manual spreadsheets and inconsistent processes, AncillaryGPS ensures precise premium modeling, revenue forecasting, and standardized outputs—reducing errors and omissions.
Getting Started
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No. The platform embeds decades of expertise into guided inputs and automated intelligence—so your team can quote confidently without deep ancillary knowledge.
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Simply create your firm account, configure permissions, and start adding Administrators and Users. Once a service agreement is executed, your account is live and ready for use.
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Click Request a Demo on our website, complete a quick registration, and share some brief details about your Employee Benefits practice.
